From June 4th to June 9th, FreshNeck teamed up with four other online start-up companies, Black Lapel, The Collaterals, Everett, and Pengallan; to open a pop-up shop in SoHo. Inspired by the recent “experience shops” by the likes of Bonobos and Warby Parker, The Dapper Man Shop was a place for the modern man to kick back, enjoy himself, and learn about some kick-ass fashion startups.way to promote our product by giving our customers a traditional shopping experience. The art-gallery-turned-man-cave featured leather couches, dressers stocked with sick duds, and of course, flowing whiskey.
Although our company has its roots on the internet, we refuse to lose the personal touch and customer engagement. Face-to-face. Man-to-man. Our members are so important to us, and their feedback is what has helped us build the company.